This collection was created to reflect consumers who are whimsical, colorful, and expressive through their personal style. It celebrates creativity and individuality by encouraging women to embrace bold, playful fashion with confidence. Through vibrant design elements and imaginative styling, the collection aims to reconnect wearers with the sense of joy, freedom, and playfulness often associated with childhood.
Age Range: 18-28
Gender: Female
Income: $70,000 - $100,000
Education: University Degree, Masters
Price Range: Young Designer
Clothing Behavior:
She gravitates toward classic silhouettes while embracing the balance between timeless fashion and modern styling. She invests in high-end pieces that can be seamlessly incorporated into her ever-growing wardrobe, valuing versatility and longevity in her clothing choices. Drawn to garments with historical influences and romantic detailing, she seeks fashion that feels immersive and transportive, as though stepping out of a modern fantasy novel.
Life Style:
She currently lives in a large city but grew up in the suburbs, allowing her to blend a fast-paced urban lifestyle with the grounded nature of her upbringing. She embraces new experiences, enjoys spending time with friends, and is always ready for an adventure with a thoughtfully styled outfit to match. Having worked hard to build her dream life, she values both ambition and enjoyment, expressing her creativity and personality through fashion in every aspect of her life, including the workplace.
“Golden Love” is a set inspired by the fairy tale Rapunzel, written by the Brothers Grimm in 1812. The design embraces a romantic and whimsical aesthetic through soft colors and fairytale-inspired detailing.
The top is a cotton corset featuring a purple striped textile with solid purple boning channels for structure and contrast. Pearl detailing along the sides creates delicate sleeve accents that add softness to the look.
The skirt is a pale yellow tiered design with adjustable drawstring channels in both the front and back, allowing the length and silhouette to be customized. Light purple accents along the waistband and ribbon ties bring the look together with a cohesive storybook-inspired finish.
“The Red Hood” is inspired by Little Red Riding Hood, originally written by Charles Perrault in 1697.
The dress is a cream medieval-inspired mini dress featuring a bubble skirt beginning at the hips and an off-the-shoulder ruffled neckline. The sleeves end above the elbow with a forest green band before continuing into split, flared sleeves. Layered over the dress is a forest green corset with a striped textile pattern, solid green boning channels, and front lacing that leaves an opening to reveal the dress beneath.
The look is completed with a cropped red cape featuring an oversized hood, tying the design back to the original fairytale inspiration.
“One of Three” is inspired by the novel The Three Musketeers by Alexandre Dumas, written in 1844.
The design is a red and black mini dress featuring a sweetheart neckline layered beneath a sheer turtleneck with a scalloped edge. The sleeves have a bubbled silhouette accented with matching red bands, while the skirt is finished with a simple black circle silhouette that balances the dramatic detailing of the bodice.
“Pixie Dreams” is a two-piece set inspired by Tinker Bell from the Peter Pan stories created by J. M. Barrie in 1902.
The top is a layered high-low mini dress with a corset-inspired structure and front snap closures. An off-the-shoulder neckline is accented with soft white ruffles, while the back features an oversized double bow in an ornate green textile designed to resemble fairy wings.
The look is completed with layered ruffled bloomers that are designed to feel soft and comfortable while maintaining a delicate, whimsical aesthetic.
“Into the Story” is a dress inspired not by one specific fairytale, but by the shared visual language of many classic stories. Throughout both research and a lifelong love of fairytales, recurring blue dresses worn by characters such as Cinderella, Wendy Darling, and Alice became a key source of inspiration for the design.
The dress is a mini silhouette featuring an empire waistline and pleated skirt. The inner pleats reveal a dark blue fabric, contrasting against the ornate textile design of the outer layer. Short puffed sleeves are finished with bow accents along the arm bands, reinforcing the dress’s soft and storybook-inspired aesthetic.
